Vietnamese Stationery Market
Recognizing that the stationery market in Vietnam has a strong purchasing power, however, the majority of it is the overseas products , domestic products occupying a small part of it is a paradox. As a result, many companies in Vietnam, King Jim Vietnam included, has been paying more attention to the products’ design, quality with competitive price to take up the market for “made in Vietnam” products.
The reasons that customers choose imported goods are their plenty, colorful types and designs. Ms. Minh Thu, a customer buying products at Fahasa Lotteria Bookstore, district 7, Ho Chi Minh City as well as others said that though domestic products do not have diversified designs but the price is so high. Agree with consumers’ viewpoints, sellers at some bookstores said that Chinese stationery products have donated this market in Vietnam. As can be clearly seen at displaying stationery places at bookstores or stationery stores, over 80 percent of File products are from China which have colorful eye-catching designs and competitive price.
However, in recent time, realize that stationery market in Vietnam has a strong purchasing power, but domestic products occupying a small part of it is a paradox, many companies in Vietnam have been paying more attention to design products, PR and distributing products. Nowadays, consumers are more aware of the quality and health safety standards, as a result, products made in Vietnam are expected to take up the market of overseas products.
King Jim Vietnam is not the exception; we have not only focused on increasing the quality of human resources , upgrading the production technology, expanding its distribution network, but also constantly improved products to ensure good quality, nice design with more competitive price to satisfy the customer. Furthermore, in the information technology age and digitalization, realize a new potential market which has not been exploited in Vietnam as well as some other countries in the world yet, King Jim Vietnam have had a plan to develop electronic stationery items such as Tepra Machine, Mouse Scanner… to create an professional effective and comfortable working environment, satisfy the escalating demands of consumers.